Choosing Keywords - How to Conduct Competitive Research

So what’s involved in competitive research? The first step in competitive research is to figure out where you are in the SERPs for certain core keywords. This sounds difficult, and if approached manually, it is almost impossible to track. So you need the right kinds of tools to help you here. One tool that’s available commercially is Internet Business Pro, or IBP for short, from Alexa. You simply enter your keywords and website, and it can find your site within the top 500 for particular keywords, if there.

Link