Yahoo Search Marketing’s New Platform Goes Live

This afternoon Yahoo announced that it is finally going live with the rollout and transition to its new Yahoo Search Marketing platform, dubbed ‘Panama’.

Yahoo is converting over its first group of advertisers to the Yahoo ‘Panama’ system today, and expects the majority of Yahoo advertisers to be transitioned into the system by the end of the year, with the option for advertisers to make the switch after the busy Christmas season."

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