Tuesday, February 27, 2007

Better badware notifications for webmasters

"In the fight against badware, protecting Google users by showing warnings before they visit dangerous sites is only a small piece of the puzzle. It's even more important to help webmasters protect their own users, and we've been working on this with A few months ago we took the first step and integrated malware notifications into webmaster tools. I'm pleased to announce that we are now including more detailed information in these notifications, and are also sending them to webmasters via email.

Webmaster tools notifications
Now instead of simply informing webmasters that their sites have been flagged and suggesting next steps, we're also showing example URLs that we've determined to be dangerous. This can be helpful when the malicious content is hard to find. For example, a common occurrence with compromised sites is the insertion of a 1-pixel iframe causing the automatic download of badware from another site. By providing example URLs, webmasters are one step closer to diagnosing the problem and ultimately re-securing their sites.

Email notifications
In addition to notifying webmaster tools users, we've also begun sending email notifications to some of the webmasters of sites that we flag for badware. We don't have a perfect process for determining a webmaster's email address, so for now we're sending the notifications to likely webmaster aliases for the domain in question (e.g., webmaster@, admin@, etc). We considered using whois records, but these often contain contact information for the hosting provider or registrar, and you can guess what might happen if a web host learned that one of its client sites was distributing badware. We're planning to allow webmasters to provide a preferred email address for notifications through webmaster tools, so look for this change in the future."

Original post

Wednesday, February 21, 2007

24 On-site SEO Checkups For Clueless Developers / Marketers

"Although this will seem, to many of you, a very generic list of SEO on-site tips, you may be surprised to see how many SEO consultants and web developers overlook or forget these basic steps when launching a new site. These twenty- four On-site search engine optimisation checkups/tips can assure that any link building / link baiting efforts that will be made will give great results."

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