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MSN adCenter Labs Keyword Group Detection

Fix your websites URL's to increase traffic study shows

The case study showed that this simple change alone had a significant impact on the sites search engine visibility. Nothing else was changed or optimized during the study. The number of indexed pages in Google almost doubled, tripled in Yahoo! and almost quadrupled in MSN.



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Official Google Webmaster Central Blog: Get a more complete picture about how other sites link to you

"For quite a while, you've been able to see a list of the most common words used in anchor text to your site. This information is useful, because it helps you know what others think your site is about. How sites link to you has an impact on your traffic from those links, because it describes your site to potential visitors. In addition, anchor text influences the queries your site ranks for in the search results.

Now we've enhanced the information we provide and will show you the complete phrases sites use to link to you, not just individual words. And we've expanded the number we show to 100. To make this information as useful as possible, we're aggregating the phrases by eliminating capitalization and punctuation."

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The importance of a semantic URL - Robert’s talk

What is a semantic URL?

Semantic URLs, also known as Friendly URLs, are made up of logical parts, therefore showing the actual name of the specific web page you’re watching, while at the same time displaying where it belongs in the web site hierarchy. Let me give you some examples:

Bad URLs

• http://www.example.com/?id=547
• http://www.example.com/aspx?id=547&product=785
• http://www.travel-example.com/?continent=3&country=15&city=54

Good URLs, made from the samples above

The bad examples above can actually mean something like this in reality:

• http://www.example.com/contact
• http://www.example.com/products/screwdriver
• http://www.travel-example.com/europe/sweden/stockholm

See just how much better it gets? Another thing I dislike is when file extensions, like .php or .aspx, are part of the URL. What’s ridiculous about that, too, is that isn’t the content of the PHP or ASP.NET file that is presented, its the content that it generated that is shown to the end user. I’m all against the usage of any file extension in the URL, but the only one that would make sense at least some sense is .html, because that is what is served to the web browser.

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Interview with Google's Matt Cutts about Next-Generation Search

Readwriteweb.com interview with Matt Cutts.

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