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Wednesday, October 18, 2006

20 Ways Search Engines May Rerank Search Results » SEO by the SEA

Search engines try to match words used in queries with words found on pages or in links pointing to those pages when providing search results.

Often, the order that pages are returned to a searcher are based upon an indexing of text on those pages, text in links pointing to those pages, and some measure of importance based upon link popularity.

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